The GMS countries are Cambodia, the People’s Republic of China (PRC, specifically Yunnan Province and Guangxi Zhuang Autonomous Region), Lao People’s Democratic Republic (Lao PDR), Myanmar, Thailand, and Viet Nam.

The Greater Mekong Subregion (GMS) Tourism sector strategy is built on the principles of sustainable tourism development that is economically viable and contributes to sustainable development, gender equality, and poverty reduction in the GMS. The vision is to promote the GMS as a single destination, offering a diversity of good quality and high-yielding subregional products, add to tourism development efforts of each GMS country, and contribute to poverty reduction, gender equality and empowerment of women, and sustainable development, while minimising any adverse impacts.


Tourism is one of the key components of many GMS economies. Greater regional connectivity will provide the sector with a big boost, which in turn will catalyse job creation and economic growth. Mekong Trends is a public-private partnership that delivers valuable industry intelligence on specific and relevant topics. Owned and operated by CEN International and published for the industry on behalf of the Mekong Tourism Coordinating Office (MTCO) and National tourism Organisations of the six government of the Greater Mekong Subregion (Cambodia, PR China, Lao PDR, Myanmar, Thailand, and Viet Nam) Tourism in the GMS region has been transformed over the last decade or so, owing largely to a significant rise in disposable income and also due to the proliferation of a number of low cost carriers (LCCs) and a large number of new flight routes in the region, making travel easier and more affordable.

Organisations make decisions based on data and intelligence. However, it is challenging for many companies to gather the right information to put together strategies for investment, development, business operations, and promotion, especially in the GMS.

While MekongTourism.org has various tools and resources, such as its e-Library, as well as curation of relevant travel trade articles, Mekong Trends looks to publish information in e-book format from issues-based snapshots to an Annual Mekong Trends Book.

Mekong Trends aims to provide Snapshots about specific travel and tourism issues, such as Aviation, Hotel Development, Community-based tourism, Food Tourism, Accessible Tourism, Heritage Tourism, Adventure tourism, and Human Capital Development, and others.

The goal is to publish four publications per year – three Mekong Trends snapshots and one annual Mekong Trends book. Each Snapshot is to curate expert opinions, while the Annual Mekong Trends Book also includes GMS Tourism Performance, key tourism developments in the region, contributed articles from the Mekong Tourism Experts Network.

The focus will be on leveraging content, and utilizing Mekong Tourism Experts, part of the Mekong Tourism Contributor Program.